University of Utah, David Eccles School of Bus. Bachelor's of Science, Marketing Dec. 2022
Finished 122 credit hours including 27 credit hours specific to marketing expertise which ultimately led to a Bachelor of Science in Marketing.
Classes completed include
Marketing Analytics-Utilized Canva, Microsoft Excel, and Google Sheets to create two presentations about analyzing separate companies; designed and conducted one on one interviews and a survey about a new product launch for Pepsi
Entrepreneurial Marketing-Coordinated a one-day event that over 600 people attended and distributed both Yerba Mate drinks and cookies in the process, distributed flyers across campus.
Advertising-Team worked to create a presentation about a product introduction for Red Bull using Google Slides.
Global Marketing-Introduced Lucozade energy drink into the American market and presented product at a trade show; performed SWOT analysis on Zara to analyze a potential release in France
Business Statistics-Utilized Microsoft Excel to calculate Statistical formulas.
Information Systems-Executed and analyzed data models using Microsoft Excel and Sales Force; Analyzed qualitative data of Doritos Twitter campaign through Word Cloud; Created a chatbot that answered multiple choice questions.
Principles of Marketing-Designed survey for Utah Jazz
Survey of Accounting-Understood the Bernie Madoff scandal and presented on the topic with a group of fellow students.
Worked in a team to create oral presentations for three separate marketing related classes in order to pass with "A" and "B" letter grades.
Prioritized up to 3 classes with multiple homework assignments, tests, and study priorities and completed tasks in a way that ultimately led to a Bachelor of Science in Marketing.
Attended 3 classes online during COVID-19 with the use of zoom to learn various topics.
Member of the American Marketing Association (AMA)
Attended panels once a semester wherein experts discussed various marketing related topics.
Met biweekly to discuss and research how a sausage company can more effectively distribute its product through the chapter's very first "Roaring Startup".
Utilized Slack in order to learn about new events.
Member of theLatter Day Saint Student Association (LDSSSA)
Contributed ideas in weekly committee meetings that led to, and improved upon: sports, institute outreach, and volunteer events.
Collaborated with a team in order to explore topics and create a new hashtag for an Easter-themed Twitter campaign.
Worked with 50+ students in setting up social gatherings which increased loyalty amongst fellow students.
Posted to Facebook groups about events that over 100 people attended.
Euphonium Player in the University of Utah Marching Band
Pushed physically in order to hold up, constantly blow into, and run across a football field while pressing the valves in order to perform well.
Worked with a team and traveled with 5 euphonium players and 215 total musicians to play music and perform to 50,000 attendees for the University of Utah Marching Band.
Attended class 5 days a week, in order to work with fellow band members, learn music/routines and perform in front of a large audience.
Wrote this LinkedIn article based on personal experience.
Passed the 60-question final exam after learning from 15 videos on topics that included buyer personas, the inbound flywheel, sales funnels, and goal setting